Product Design Case Studies
Building Peace of Mind: Designing Confused.com’s Reminders Feature
Forget calendar reminders and sticky notes! Reminders are the automated way to know when your insurance is coming up for renewal
Confused.com Rewards: Expanding a rewards scheme to boost retention
Showcasing how we researched, designed and launched a new monthly reward scheme to improve app engagement and retain our customers year-on-year.
Pet insurance: Simplifying complex information
Utilising testing to simplify complex information into a form people can navigate with confidence.
Motorbike insurance: Redesigning the question set and quote process
Coming soon. A case study exploring the redesign of an insurance comparison service. Looking into processes involved in improving the UX of a key product.
Contact us: Improving a contact form and information suite
How can we make it easier for our users to get the information they need? A case study looking at how we improved our contact form and help centre.
Content design: The anatomy of a landing page
A deep dive into my content design process with first-hand examples from a marketing landing page I designed in 2022. See how I approach problems, organise content and modify copy to improve conversion and help users get the information they need.
